When you’re just getting started with your website and brand, it’s easy to make some common SEO mistakes. It can be difficult to increase your site’s visibility and trustworthiness in search engines without a strategy or plan.
Investing in a prestigious digital marketing agency in Dubai, such as Welkin Marketing, is a big decision. But it’s also a long-term, low-cost marketing strategy that will help you meet your business goals now and in the future. With your customers going digital faster than ever before, and the ever-changing nature of search engine algorithms, you need a partner with specialized knowledge. We understand that a successful SEO strategy is built around your company’s objectives. We develop bespoke SEO strategies based on our understanding of your company, industry, and digital expertise, all supported by integrated business data to demonstrate the efficacy of what we do. It’s all about you; we just assist you in getting where you want to go.
Want to improve your SEO performance this year to reach more customers? First, make sure you’re not making these seven costly mistakes!
Not Conducting Proper Research
One of the most common SEO mistakes is attempting SEO marketing without first conducting research and developing a strategy. You’ll make assumptions about who your customers are, what they care about, and their search intent if you don’t conduct research. Their search intent indicates what they anticipate discovering during a search. Google will not display your content on search engine result pages if it does not match their intent (SERPs).
With the help of a welkin digital marketing agency in Dubai, Performing audience and keyword research will assist you in creating content that is relevant to the user’s search intent. Begin by breaking down your target audience into smaller, more distinct buyer personas. These personas can be defined using demographic and psychographic research. Then, you can ensure that your website is visible to relevant consumers. Consider the following examples of consumers:
- Location
- Gender
- age
- marital status
- Purchasing Habits
- Interests
- Hobbies
- Problem areas
Concentrate on the problems that your customers are having. How can you use your expertise to provide them with a solution? Consider each buyer persona to be a real person. What questions do they pose when they are online? Keyword research can assist you in appearing for those searches.
Ignoring Your Website
Ignoring your website is another major SEO mistake you can make. Google favours websites that are:
- Mobile-friendly \sSecure
- Simple to use and navigate
- To test your site’s performance
- Use Google’s PageSpeed Insights and Mobile-Friendly Test.
Improve the user experience (UX) on your website as well. A good user experience can increase your dwell time. Increased dwell times can improve your SEO performance and organic rankings.
Visitors will abandon your site if technical SEO is neglected. Your bounce rate will begin to rise, which will hurt your rankings.
Content Duplication
Reusing or copying content is one of the most common SEO mistakes.
Duplicate content is any content that you’ve uploaded to your site or used as part of a guest post elsewhere.
It’s bad because it confuses Google, forcing the search engine to choose one that it believes should rank higher. If you’re just starting, the site where you published will almost certainly have the upper hand in this situation.
To avoid this, make sure that all content you create, whether on your site or third-party sites, is unique. Each piece should be well-researched and written. Content should not be a near-duplicate of existing content or completely identical to it.
Choosing the Incorrect Keywords
Never, ever compromise on keywords to improve the performance of your website. As an SEO expert, one of your first and most important responsibilities is to research relevant, demanding, traffic-generating keywords.
What Should You Do to Conduct Keyword Research?
- Learn everything you can about the niche of your website.
- Make a list of the most important topics in your niche.
- Find some keywords by searching the topics on Google.
- Remember to include long-tail keywords.
- Use LSI (Latent Semantic Indexing) keywords in conjunction with the primary keyword.
Examine your competitors’ rankings. If you use long-tail keywords, your site may have a promising future in voice search. Keyword research appears to be simple, but spend as much time as you can on it.
Forgetting to Create Backlinks
Backlinks are one of Google’s most important ranking factors. These links direct readers to your content on other websites. The more backlinks you create, the more traffic you will receive.
Begin building backlinks by looking for guest blogging opportunities on high-domain-authority websites (DA).
Otherwise, think about hiring the best digital marketing agency in Dubai like welkin. They can assist you in generating high-quality backlinks for improved rankings.
Making Your Website Mobile-Friendly
On a computer or laptop, you design content posting and all other developing staff. Do you believe that all of your visitors access your website via a desktop computer? If that’s the case, you’re mistaken.
Nowadays, mobile devices are used by 55% of online users. If your site is not tab or mobile-friendly, your bounce rate will accelerate like Usain Bolt. Before creating a mobile-friendly site, think about what you want to show your audience. Because it is not necessary to show everything to your mobile users.
Tools for Testing Your Website’s Mobile-Friendliness
- Mobile-Friendly Test Tool from Google Developers
- Page Speed Insights from Google
- Bing Mobile Friendliness Checker
- W3C Mobile Checker RankWatch
As a result, check out your website on your phone now. If it is not yet mobile-friendly, you should immediately optimize it for mobile users.
Internal Link Anchor Text Ignorance
Anchor text is required by both users and search engines. And, believe it or not, Google has prioritized anchor text in its recent updates.
Our recommendation is to avoid over-optimizing the content to exact match anchor texts. Google may penalize you and cause you to lose your rankings at any time.
When adding internal linking, try to use relevant keywords. Avoid using phrases such as Click here, Read the article, or Read more. It’s a waste from the standpoint of SEO.
Tools for Verifying External and Internal Links
- Webmaster Tools by Google
- Keyword Planner by Google
- Tool for SEO Workers
- Anchor Text Generator by Woorank Mozbar
Furthermore, if the anchor text does not sound natural, it is best to leave. An anchor text’s main points are naturalness and relevancy.
Making Poor Titles and Descriptions
When customers search for your content, their search engines will display your SEO title tag and meta description. Effective titles and descriptions can increase your clickthrough rate. Increased clickthrough rates can boost your SEO performance and rankings.
It will also assist you in increasing traffic to your website. Make certain that your titles and descriptions are simple to read and understand. Don’t forget to include your focus keyword in both.
Never Hiring a Professional
One of the most common SEO mistakes is failing to work with an experienced professional. You can boost your rankings by leveraging the experience and expertise of an SEO agency, such as Welkin digital marketing agency in Dubai. Meanwhile, you can concentrate on what is most important: your customers.
- With our assistance, you’ll never fall behind on the latest SEO trends, such as voice search optimization.
- Instead, you can keep improving your SEO marketing strategy to broaden your online reach.
Correct All SEO Errors and Ensure Your Desired Ranking with Welkin Marketing
Every day, the digital world evolves. If you want to win the search engine game, you must avoid the common SEO mistakes listed above.
We understand that covering all sectors at once is difficult, but don’t forget to check your Content Marketing, Site Auditing, and Anchor Texts. For the time being, these are must-have checks.
After you correct those errors, you will notice that your site is moving in the right direction. Furthermore, you won’t have to worry about any search engine updates.
Conclusion
welkin digital marketing agency in Dubai is committed to conducting first-rate business in a first-rate fashion. We’re not just a digital marketing agency in Dubai you hire to help with your marketing initiatives, though we can do that as well. We are a collaborative partner who will dive into your organization and become a member of your core team. We’ve helped our most successful clients define their business models, and crystallize their brand messaging, and fundraising.
The most well-known SEO Agency is Welkin Digital Marketing Agency in Dubai, which provides SEO services to clients from all over the world. With our guaranteed Google Ranking packages, we can help you get to the first page of Google SERPs. For the past several years, we have held the title of best digital marketing agency in Dubai and have been instrumental in providing a wide range of search engine optimization services. We provide several SEO packages and digital marketing services to meet the needs of our clients with varying budgets.
