Media Production
There are many various aspects to be considered that contribute to the term media production. The most common one being film making, shooting and directing. Despite the various terms and processes that go into the different areas of media production, it basically boils down to a common objective. A person or company having a conceptual idea and wanting to turn it into a creative motion picture that stimulates and evokes a feeling or emotion in the viewer which sends a clear message or makes a definitive statement.
At Welkin we strongly believe in the power that an effective visual production has over viewers. Our highly skilled, organized and professional media production crew are immensely passionate about what they do and possess the knowledge and experience to create a world class production which leaves a lasting impression.
Benefits of Video Production –
Videos rank higher on YouTube and Social Media – To most of the populations surprise, the second largest search engine in the world is YouTube. People are more frequently using video more and more each day, which has led to Youtube’s immensely increasing popularity. People use Google to search for facts, but they use YouTube to search for how-to and educational videos of which there is a huge demand.
Benefits of Video Production –
Video has become the most preferred way for viewers to absorb information – Video content has proven to be 10x more effective than conventional written content as it is easier for consumers to digest. 93% of all human communication is visual.
Benefits of Video Production –
Search engines favor video – A website is 53% more likely to appear on the first page of Google if it has a video embedded in it. This is because watching a video generally increases the users average visit time on a website.
Benefits of Video Production –
• Social media loves video – Video is a captivating, and enticing way to convey valuable information within a short period of time. Short captivating videos are easy to share, and social media is the place where most of the sharing occurs. 64% of consumers are more compelled to make a purchase after watching an effective social media video. Social video also generates 12x more shares than text and images combined. This enormous level of social sharing leads to massive exposure. Video content dominates everything on mobile.
Benefits of Video Production –
Videos can be recycled – A really useful advantage about video content is that a final video can be divided or cut into multiple segments and posted on your social media channels. These segments can even be re-edited to convey a totally different message that you may be trying to get across.
Benefits of Video Production –
• ROI for video content is unbelievable - Videos are highly influential, professional and sharable, they increase the overall credibility of a company. The impression they portray if correctly executed, can bring the great audience into a company, generate trust, and generate sales or leads.
