Let’s build the future of the web

Let’s Launch Your Business Website Into Cyber Space

Welkin provides projects that are exceptional, with end-to-end support and professional assistance. We offer a comprehensive variety of services that increase your company’s value, from the first idea and formulation of the project strategy through the production of a prototype and testing it with consumers.

Welkin Marketing develops dream websites to match the ambition of businesses looking for a brilliant future. Our approach to web development is strategic, comprehensive & flexible. The work ethics we adopt puts both the client & the future website visitors as top priorities all the way from purpose to launch & beyond.


When a client approaches us asking for a website, we make sure to prove to them that they have made the correct decision. We have a strategy in place to develop websites for the clients that are branded & suitable for their specific niche. Ensuring that every step along the development journey, starting with defining the website purpose, passing through the design & development stages from the sitemap to the launch, using the best testing methods along the way.

Web development is an art as it is a science.

Let us walk you through the web development journey.

The Development Process

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Website Purpose Discovery

We start with listening to our client to identify the three main pillars:


  • The purpose of the website
  • The goals it’s built to achieve
  • The Target audience it aims to attract


This initial step is not taken for conceptualization purposes only. It is actually a crucial step to determine the software & coding languages to be used, and to avoid any extra cost or resources that might occur along the way.

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Creating The Sitemap

Then we move on to creating an optimized website architecture.

Building the sitemap is like drawing a blueprint for the planned website, using the needed types of XML to cover the types of content which will fill your website. This is essential to make it easy for future visitors to navigate the website and equally important to make crawling & indexing your website content smoother for search engines.

This is of prime importance, because it falls also under the Search Engine Optimization process. So, we make sure that we create a sitemap with well-linked pages, and this is as important as the content quality on the pages themselves.

We make sure when your website’s sitemap is submitted to Google, that we check the feedback report so the needed enhancements get made, and detected errors get fixed.

If the client’s website is a huge project with a lot of pages & subpages, we divide the load to still make the site SEO & browsing friendly, breaking up the sitemap into several smaller sitemap.

The clearer the XML sitemap is, the more organized the HTML sitemap is going to be for the users.

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Creating The Wireframe

If the client needs to have a preview on how his/her website will look like. We prepare a mockup for him/her, creating a wireframe to visually depict the user interface to be built.

This kind of sketching provides a full representation with no design elements and no coding, to save time & achieve client satisfaction. We use front-end languages like HTML, CSS, and JavaScript to perform this task, producing information, navigation & interface designs that are able to give the client a clear skeletal portrayal of the website he is looking forward to.

During this stage, our client is able to see what can be called the skeleton of his website. And it is all about what will happen on the pages, not how they would look like. So, the client can review the functionality of the webpages, the placing of the elements and the relationship between them from the navigation & content prioritization side.

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UI/UX Design

We have the deep knowledge on how to create a user experience that is both aesthetically & functionally pleasing. Our goal all throughout the development stages is to ultimately create a user experience that is visually attractive on one hand, and practically responsive on the other.

UI Design

Then we initiate the UI design stage, by creating your website layout, which is the pattern that illustrates the site structure & content hierarchy as it begins to take shape, and manifests the functionality of the website. This includes colors, logos, menus, images, animations, banners, videos & text, whether they are the exact final content or just placeholders.

In this phase, we utilize all the information gathered in the discovery, sitemap & wireframe stages, with the future website visitors in mind regarding website visuals & utility.

At this stage, you as a client will begin to see what was imagined & communicated starting to materialize into a “User Interface”, with more room for review, feedback & alterations. We will not stop until you as our client is satisfied with what you see.

To reach this point, our in-house team of web designers, web developers & graphic designers collaborate to create & assemble the visual layers following the approved wireframe created earlier.

UX Design

Our focus during this stage is on the user experience. We make it our goal to create an organized, efficient, relevant, consistent and engaging experience for the future website visitors.

Our UX Designers get laser-focused on how to make the users feel at ease, have a good impression while carrying out the tasks they are performing on the website.

From the users’ point of view, they are not dealing with a website, they perceive it as dealing with a company. This is why it is vital to make every interaction the user has with the company’s web portal to be top-notch. And this is exactly what our web development approach ensures.

It is important for us to make the client feel good about the website, as it is when it comes to the experience of the future users of the website, and we do not stop until we achieve this goal.

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Design Testing

We do more than just giving the design for the client to test & review. We follow the most effective testing methods:

Hallway Usability Testing

Development View
This is where we assign professional developers to whom we share links to the website pages, where they can detect almost all the design & usability coding problems so we resolve them promptly. We provide the participating developers with a preview of the pages where all the details are available upon click on any of the elements included on each webpage.

Design view
This view is provided to our client, with no developer coding complications, so they can preview the design and usability interface of the webpages of their website. Our clients at this stage can see a full preview of the pages, so they can visually test the feel & look of what the future users will be experiencing

Unmoderated Remote Usability Testing

To ensure that we did not miss any errors or interface functionality issues during the hallway moderated testing phase, we add yet another layer of testing.

This is where we ask either professional developers or interested participants from the client side to perform specific tasks on the website, then ask for their review and measure the satisfaction level about the interface and operability of the pages.

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Content Writing

Now here comes the suitable time for us to provide our client with the content that is going to fill the pages of his fresh website. After all, he/she is building a website to communicate to potential visitors through, and that part we also provide Our in-house content writers are going to be always ready to receive briefs, research the market, study the client’s services & products to create well-formed relative content that is informative & SEO/NLP friendly for the website pages to have the full potential to rank highly on Search engines. All hail king Google!   Our content team has the expertise to not only write SEO-conscious great copies that carry the keywords needed. We actually go the extra mile on every stage of web development including content creation.   We have the knowledge to write about your services, tell your brand story, describe your products and call your visitors to action with methods that are NLP-friendly, and this stands for Natural Language Processing.   Google’s crawling & ranking algorithms are incessantly updated, and we are closely following their footsteps, so we can be ever-aware and ready with the required technical skills which enable us to provide our clients with copies which can be easily crawled and bear the full potential to rank high on SERP.   Read more about BERT on Welkin Marketing blog, the machine learning algorithm every content creator should familiarize with: BERT- The Necessary New friend Of Content Creators  
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Now that we have created the visuals of the client’s website, it’s time for some coding. We implement the most professional Frameworks & Content Management Systems that suits the nature of the website, to make sure that the installation is managed fluently by the server.

Our web developers start turning all the previously created layout is coded into functional existence to eventually be tested and reviewed by the client. And our family of coders have the needed knowledge to build into existence all the proper features, including special requests made by our valued client.

Front End

Using the most updated technologies like HTML5, CSS3, JavaScript & jQuery, we develop the most convenient interfaces for the client’s websites, that match their niche market and the nature & purpose of the website.

Our web developers utilize the best tools & techniques to ensure that the final product, would achieve the performance goals. As our goal is for the final website to render & load quickly for the users, maintaining the same goal in our development process, which is ensuring that it is time-saving.

Keeping accessibility as one of the priorities, we make sure that we create a responsive web design benefiting from the incorporation of stylesheets in CSS.

Eventually, we ensure that we give the client a website that is ready for seamless browsing on all types of desktops, mobile devices, smart phones, tablets, and also suitable for all web browsing software.

Back End

If your website is a stage, then back-end development is the tool that develops of what is happening backstage. Our Back-End programmers take full control & responsibility of the coding of that backstage. They take care of things we bet the client is not so keen on touching. Things like servers, libraries, applications, data architecture, databases & everything in between.

Rest assured that our web developers have the needed skills, when they take the helm using the most advanced frameworks such as Laravel, Codeigniter, Django & ASP.NET and others, writing in languages like Python, PHP, C# & Java, our web development team is capable to code your website to perfection.


Solid coding is as important for SEO & search engine ranking potential as the content of the website pages. We make sure to use the proper CMS technologies during this phase, such as WordPress, WooCommerce, Magento, Drupal, Joomla, Shopify & OpenCart.

But adhering to our extra mile approach, we use Custom CMS Solutions exclusively built for your company. Giving our clients a platform tailored to suit their specific needs. And this is where we and our cherished clients get full control of the workflow including interface, functions, design & updates.

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Code-Based Testing

Any website has to be entirely checked & tested before it can be launched for the online users.

And that is exactly what we do, after code development works are done, we move on to the code inspection phase. And we make sure to perform this task to the teeth, following the proper methods of structural & static testing, as well as testing the code complexity, checking for any potential bugs that might exist.

Using the relevant testing tools like PHP Unit, Unit Testing Class to assert that all the databases of the website’s coded functions are working properly, ensuring the integrity of the data by checking if all the database queries are accurately executed, and that retrieval & update of data in done successfully & correctly.

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Final Review

After checking the approved website through two stages of testing, we still go the extra mile for more assurance for the client.

So, after we use the file transfer protocol to upload the website and all of its components to the server, we put the website through yet another final test.

And if everything looks & works fine, this means it is time for the big moment.

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Launching Your Website

Now, your website can be launched into the cyber space, carrying your business brand as far as it can reach.

Oh wait, here comes the Welkin extra mile again:

Maintenance, Feedback & Updates

We will not disappear after the launch of your website, we actually make sure to handle the maintenance of the websites we have built for our clients, might any minor issues, glitches or errors pop up.

We will offer you a free maintenance period depending on the terms of the agreement, during which we will listen to your feedback, and the feedback you received from the visitors of the website, so we can make sure that the product you received is working fine.

And in case you content management system needs updates, we provide this as part of our services as well, so you can be confident that your website is always up-to-date, glitch free & immune against security risks.

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Create A Well-Established Web Development and Mobile App Strategy

To gain a profound understanding of your business and determine the Minimum Viable Product (MVP) before developing, we meet with you to understand your goals and objectives.

During assessment, we will get to know more about your required outcomes from the website or mobile application, issues with the existing website or app, routes to market, marketing strategy, and the main purpose this website or app will be designed for. You are the expert on your own business, so we will listen closely to how you identify your business needs and who are your key competitors.

Afterward, we let our experts do a deep market analysis, competition analysis, industry research, Site Goals review, Conversion strategy, and user persona creation. In addition to other key steps and procedures that you will get in touch with along the way.

Market Research

User stories

Competitor Analysis

Target Personas

Customer Surveys

Site Maps

Identifying Objectives

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Planning and analysis.

We will define your website’s layout or application’s layout and core functionality based on the data we’ve collected from stage one.

Sitemap: It’s like a bird-eye view of your website; this map determines the number of pages that should be displayed on the website, their placements, and their relationship as well.

Considering two elements; the ones that will be displayed to users and other elements which are intended for web crawlers such as Google. Wireframe: Explains the layout of each individual page on the website. Outlining and mapping the content of your website pages.

Google Optimization

Identify Crucial Features 

Skeletal Structure

User Manual

Defining Deadlines

Multiplatform Web Based Application



Front End Development

The user interface (UI) design phase introduces your branding and completes the look and feel of your website or app. This is where your brand book comes in to ensure your digital presence is in line with all your other marketing assets.

Our Designers will apply their chosen color palette, type of iconography, images, and other elements that define your brand. If you don’t have a brand book, DON’T WORRY. We will analyze your existing assets to identify common elements and document your creative choices to cement your brand image. Since web design or app design is a matter of taste in many ways, most elements will depend upon your own preferences and choices.

Wire Framing

User Journeys

Content Audit





UX/UI Design



Back-End Development

Once we get your approval on the final design, the website or application development process will get technical.

This phase includes coding, or what’s so-called developing the website/app backend, in which our developers will ensure that your website/app functions properly. The process also includes combining all the previously designed elements and building an actual site.

Luckily, in Welkin, we possess a highly experienced team in all contemporary back-end technologies and programming languages to ensure that your website is 100% free of any technical issues.

Data Base Architecture

Back-end Programming

CMS Integrations



Framework Prototyping

Software Development

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QA Testing

Testing is one of the most important phases of the web and application development process.
At this point, your developers will check the functionality of all elements of your website or application.

The goal is to identify issues like broken links and compatibility with different devices to make sure and test its responsiveness on mobile devices.

Once you have completed the manual and automated testing, your website is ready to go to a live server and get started.

Onsite SEO




Quality Assurance

Deploy Phase 

Featured Projects​

A selection of some recently completed projects
Volk Media
Volk Luxury
Dar al hai
Next Level
Volk Media
Volk Media is a Dubai based creative agency that manages, produces, and creates social media content and strategy. It is where innovation and imagination through design and technology comes to life. Their goal is to be the most desirable and leading organisation by ensuring their clients needs are met. We created a website that reflects the brand message and showcased their creativity to get people clicking!
Your one stop shop for fresh fruits, vegetables and eatables - They stock up products with utmost care. Their quality standards explain why they are on top of the stack when it comes to grocery store shopping experience. Without any third-party intervention you'll be able to deal with this hassle-free store to purchase your essentials. What makes it even better is the Martoo points program that allows you to get additional discounts. In this technological fast-paced era, it’s become vital for end users to find comfortable, more convenient ways to purchase their daily essentials.
HEIGHTS is a leading Saudi event management & consulting company in the fields of Events, Project and Initiatives management, and Marketing Communication since 1999. Heights is selected by the major governmental agencies and companies in the KSA and Middle East. They have an extensive experience and integrated capabilities which makes them the ideal partner for any project.
Platinum Technical Works is an exhibition and interior design solution that specializes in a full-service provider of outdoor printing services and exhibition stands. Over 12 years of experience, Platinum is based in UAE and launched to the world. The website showcases their full design services, anything from banners to large backdrops
Kion is a rapidly growing Emirati brand which aims to deliver high quality and uniquely designed products. Kion takes pride in never failing to meet their clients’ expectations. Kion decided to launch an ecommerce website and Welkin was honoured to be their partner. The use of the online business enhanced their interaction with their customers and helped them deliver an excellent customer experience at the same time.
Sphinx Real Estate
Sphinx Real Estate is a UAE based real estate company. They offer complete turnkey realtor services as well as relocation services. Sphinx assist their clients in all property management requests, from leasing to selling at the best market price. Their highly knowledgeable team deals with residential and commercial real estate in and outside of the UAE. They ensure that the process is seamless and tailored to their customers.
Bawlonia is an Egyptian company founded by the merger of three furniture companies that have been operating in the Egyptian market since 2006 and they have managed to keep pace with the world’s progress in the furniture industry. The main objective was to enter B2B agreements with clients and to allow a hassle-free furniture shopping experience without the involvement of a third party. Having a payment gateway makes it more convenient for their customers as they do not have to physically visit the store to make a purchase. E-commerce is the fastest growing retail marketing and Bawlonia joined this digital world just on time.
Volk Luxury
Volk Luxury has an exquisite aesthetic that draws inspiration from the world’s highly intelligent animal who is caring, playful, and above all devoted to family. Getting inspired by Wolves characteristics have helped us create one of the strongest United Arab Emirates fashion brands and grow rapidly every day. Volk creative and forward-thinking design team always try to create the most fascinating and innovative products for Volk Luxury Loyal customers. Their customers can also benefit from a membership and receiving 15 points when making a purchase. The design of the ecommerce website reflects the luxurious products that Volk has.
NAY Production
NAY Production is a professional photography & video production company overing Cinematic Video and Modern Dynamic Photography, with over 15 years of experience in the UAE. The team is dedicated to bring a product that their clients are proud to show. Their commitment and passion to each project means their clients would receive a personal service from start to finish. Through this static website, it showcases how the team captures every moment and tells a story that covers your milestone.
Fruigetables is an online store that sells farm fresh fruits and vegetables and delivers them at your doorstep. Their idea revolved around bringing nutrition and convenience in the same frame. The shopping trolley conveys the effortlessness of the shopping experience and saves time for the customers. Your grocery will be just a click away. If you have a digital project in mind, we aim to challenge your assumptions and help create a seamless work-flow through which your brand is amplified creating a deeper connection with the people.
WASP is a UAE based pharmaceutical company that is active in healthcare business, promoting and distributing speciality nutraceuticals, conventional medicine, and genetic testing. WASP is dedicated to provide innovation, to improve patient’s quality of life for tomorrow’s world. This is done by identifying, developing, and commercializing meaningful products built on scientific excellence and financial independence
Dar Alhai Tourism
Dar Alhai is a tourism company based in UAE, they offer special tours around the Arab countries. They have a variety of services such as city tours, restaurant recommendations, and 5 stars accommodations. The website also showcases different packages and tours where you can explore and book your preference.
Next Level
Next Level is an Event and Exhibition management organization founded in 2013 in KSA. Since then, it has been fuelled by the passion of the entertainment industry while aligning with the Kingdome’s vision 2030. Next Level objective is to utilize their knowledge and experience using up to date management process as per international standard by partnering with foreign agencies based in the West.


What is included in our Website Development Packages?

Start-Up Website Package

  • Up to 5 website pages
  • Custom Made, Interactive, Static & High-End Design
  • Custom WordPress
  • Web Slider Banners
  • Custom Made Banner Designs 2
  • WhatsApp Integration
  • Google Map Integration
  • Client Logos Slider
  • FAQ Selection
  • Social Media Integration
  • Industry Specified Team of Expert Designers and Developers
  • Complete Deployment
  • 100% Mobile Responsive

Business Website Package

  • Up to 10 web pages
  • Custom Made, Interactive, Static & High-End Design
  • Custom WP or Custom PHP Development
  • Web Slider Banners
  • Custom Made Banner Designs 6
  • WhatsApp Integration
  • Google Map Integration
  • Client Logos Slider
  • FAQ Selection
  • Content Writing 500 Words Free
  • Basic SEO
  • Payment Module Integration (PayPal, Stripe)
  • Search Bar
  • Search Engine Submission
  • Social Media Integration Live Feeds
  • Multi Lingual 1 Language
  • Lead Capturing Forms 3
  • Newsletter Subscription
  • Industry Specified Team of Expert Designers and Developers
  • Complete Deployment
  • 100% Mobile Responsive

Premium Website Package

  • Up to 20 web pages
  • Custom Made, Interactive, Static & High-End Design
  • Custom WP or Custom PHP Development
  • Web Slider Banners
  • Custom Made Banner Designs 8
  • WhatsApp Integration Multiple Numbers
  • Google Map Integration
  • Client Logos Slider
  • FAQ Selection
  • Content Writing 2500 Words Free
  • Basic SEO
  • Payment Module Integration (PayPal, Stripe)
  • Search Bar
  • Search Engine Submission
  • Social Media Integration Live Feeds
  • Lead Capturing Advance Wizard Form
  • Industry Specified Team of Expert Designers and Developers
  • Complete Deployment
  • 100% Mobile Responsive

Get Your Website Started Now!

Call us for a free consultation & start your website today!