Welkin marketing is one of the best CRM company in UAE. CRM eliminates the artificial barriers between human and digital channels, enabling world-class, omnichannel customer interactions from a single, unified platform. With more than a million financial service associates and a billion customers supported by the platform globally, welkin effectively recalibrates banks’ potential to grow engagement, drive profitability and deliver innovation.
With expertise in developing customer journeys ranging from digital onboarding to all parts of aided services, we are committed to delivering high-quality CRM installations.
Companies employ a Customer – relationship Management (CRM) system to create long-term customer connections. Every organization has unique business objectives and requirements. There are various CRM companies in UAE offering CRM software based on these needs. CRM is classified into three types:
- Operational
- Analytical
- Collaborative
Operational CRM
Operational CRMs automate marketing and sales operations by streamlining procedures. It is used to keep all existing client data and leads in one location. Lead management activities may be updated using operational CRM. Teams can simply track the status of leads and identify those who are likely to convert or require more nurturing. Based on client interactions, tasks are automatically given to the sales staff.
Based on client interactions and interests, marketing teams may design targeted email campaigns and messages. They can simply track and enhance the success of their campaigns. Furthermore, automating certain processes allows teams to focus on more critical duties such as continuously producing new leads through campaigns, nurturing leads until they are sales-ready, and so on.
Analytical CRM
A CRM is a centralized database that contains data about a business from multiple sources. This data includes customer data, lead source and status, customer retention rates, number of products/services sold, monthly and annual revenues, and much more. A CRM company in UAE organizes and analyzes this data to make better decisions to further enhance their business. The benefits of using analytical CRMs are Find Cross-sell and Upsell opportunities, Improving, Customer satisfaction and retention rates, Boost Customer Loyalty, Understand customer needs better, Better Sales and revenue forecasting, Create Customer Journeys, Build Buyer Personas.
Collaborative CRM
Collaborative CRM (also known as Strategic CRM) allows various departments such as sales, marketing, and support to effortlessly exchange customer information. The emphasis of Collaborative CRM is on customer service and improving the customer experience. Some features of collaborative CRMs are interaction management and channel management.
Interaction management
This allows you to track and manage every encounter a client has with your company across several touchpoints, giving you a 360-degree perspective of the consumer.
Various teams within the business have access to consumer interaction data, which allows them to make data-driven choices and build their strategy around it. For example, feedback from service teams may aid in the identification of pain points, allowing marketing and sales teams to better their procedures for prospects and customers. CRM company in UAE like welkin helps you with prospects and customer management which gives you a better result.
Channel management
Today customers have numerous options of channels to connect with a brand – email, website, social media, phone call, etc. Channel management makes it possible for businesses to serve customers on their preferred channel at every stage of the customer journey. This provides for a great customer experience. Welkin CRM company in UAE benefits you in channel management with Improve channel interactions, Cutting down customer service costs, Better cross-team communication, Boost Customer Loyalty and improve retention. After going through the types of CRMs lets us know which CRMs will be right for your business based on your needs.
How to choose the right CRM for your business
Customer relationships are the bread and butter of any business. Developing an amazing product is in itself a herculean task. Finding, serving, and delighting customers may seem to be an impossible mission. Customer Relationship Management makes it possible and easier for businesses. It’s not for nothing that the Customer is King.
Define and prioritize CRM objectives
Investors should consider if selecting the correct CRM company in UAE is about the best technological capabilities, improving the customer experience for a competitive advantage, or digital business transformation. Clarity at the start of the evaluation is essential for preventing time waste. If you have numerous goals, prioritize them. Structure your strategy to involve all stakeholders who will be needed to discuss current and required skills.
Establish and Weight Criteria Evaluation
The cross-functional team formed in step 1 will evaluate the present business need for a CRM platform. Focus on company objectives and an outside-in strategy by putting yourself in the shoes of a consumer and meeting their wants and expectations.
Instead of reacting to an issue, stakeholders may achieve business objectives by addressing platform design from the outside in. This is when the approach of design thinking comes into play. Expand your horizons beyond standard-issue solving and look for fresh chances.
Create Hierarchical Subcriterias and link them to CRM Attributes
The cross-functional team formed in step 1 will evaluate the present business need for a CRM platform. Focus on company objectives and an outside-in strategy by putting yourself in the shoes of a consumer and meeting their wants and expectations.
Instead of reacting to an issue, stakeholders may achieve business objectives by addressing platform design from the outside in. This is when the approach of design thinking comes into play. Consult welkin marketing best CRM company in UAE and expand your horizons beyond standard-issue solving and look for fresh chances.
Scoring the vendor
Setting scores can assist you in differentiating providers based on previously agreed-upon criteria. This method eliminates prejudice and replaces it with a factual approach. The following is a collection of sample questions that may be used to show the use of scoring model generation and computation.
Evaluating too many vendors can get confusing. consider the best CRM company in UAE those with proven domain expertise, good references, and a great capability demonstration. By keeping the scoring simple, you can match the vendor capability with the cross-functional team expectations. The above steps will help you kickstart your journey into a successful business transformation with the right CRM platform.
Benefits of using CRMs
Better customer service
A CRM manages all of your contacts and gathers important customer information – like demographics, purchase records, and previous messages across all channels – and makes it easily accessible to anyone in your company who needs it. This ensures that your employees have all they need to know about the customer at their fingertips and can provide a better customer experience, which tends to boost customer satisfaction.
Detailed analytics
It’s one thing to have plenty of data about your customers, but you need to know what it means and how to use it. CRM software typically has built-in analytic capabilities to contextualize data, breaking it down into actionable items and easily understood metrics. Metrics such as click-through rates, bounce rates, and demographic information allow you to judge the success of a marketing campaign and optimize accordingly.
Managed communication with prospective leads
A CRM automatically manages the process, sending your employees alerts when they should reach out to the prospect and tracking every interaction, from emails to phone calls. With every phase in the design and every email you sent out reviewed, you can quickly figure out the next move to make. It’s like seeing it from the top view, and you can easily create a decision on what to do next.
Automated sales report
Your team can easily collect and organize data about prospective and current customers using the CRM software’s dashboard and reporting features, which allow employees to automate and manage their pipelines and processes. The CRM can also help your team members evaluate their performance, track their quotas and goals, and check their progress on each of their projects at a glance.
We provide multiple levels of customer support in response to our customer’s support needs. As a standard for all customers, we provide remote technical support. We can provide extended technical support to cater to change management, and additional training and also provide on-site application support resources.
We have years of experience and proven capability in implementing CRM solutions and we go the maximum distance to deliver a solution that is effective and easy to use. We specialize in implementing customized CRM solutions, responding to unique and industry-specific business requirements.
Whether you are looking to review and re-engineer your customer-facing business processes, selecting a new CRM solution, need to enhance your existing CRM solution, need to boost the user adoption, or need to maximize the benefit from your CRM investment, we can help you with our extensive experience
With years of CRM services and implementation experience, we specialize in helping our customers realize maximum value from their CRM investments by addressing their unique business needs, processes, and challenges related to Marketing, Sales, Service, or other specific functions.
