The Ultimate Guide To Email Marketing

The Ultimate Guide To Email Marketing

Email marketing is the best platform for investing in strengthening relationships with potential customers. It is the most effective and cost-effective tool for accelerating your company’s growth. This will not only help you generate leads, but it will also help you strengthen your relationships with your existing customers.

Welkin Marketing is the best marketing management company in Abu Dhabi. We offer cost-effective email marketing campaign solutions with high ROI for enterprises, SMEs, and startups in GCC/UAE markets. We increase your business leads, sales, and conversions with the target audience in the region. If you want to prioritize email marketing for your company in the coming years, you’ve come to the right place.

Targeted Email Marketing Solution

Email marketing is still a low-cost way to reach out to new people. You can send emails to the maximum number of users who see your emails in a short period of time. This is the best method for driving targeted traffic to your website. You can promote your offers, newsletters, surveys, and announcements, raise brand awareness, and share company news. Email marketing that is consistent will yield results. However, before launching an email marketing campaign, you should thoroughly research your target audience.  Welkin Marketing is the best marketing management firm in Abu Dhabi, offering the best ever email marketing services.

  • Nationality
  • Industry
  • Gender
  • Age
  • Income
  • Job title
  • Location

FAQ on Email Marketing

As a digital marketing management company in Abu Dhabi, we frequently receive various types of inquiries about various marketing solutions for clients. But when it comes to email marketing, we get a lot of questions about email marketing in Dubai. These are some of the questions about Email marketing

  • How does Email marketing work?
  • How to get more ROI from Email marketing?
  • How efficient is Email marketing? 

Well, Discover everything there is to know about email marketing in Dubai.

How Email Marketing Works

  • Select your goal from an email campaign. Sending traffic to a website is an example.
  • Tell us about the people you want to reach out to. – We’ll give you the total.
  • We create eye-catching designs and email your message to the appropriate recipients.
  • Target your audience based on their age, gender, nationality, marital status, education, income level, and other factors.
  • For example, all Indian men and women over the age of 30 earn AED 20,000 or more per month.
  • Our Email Marketing Software provides detailed campaign success reporting.
  • If your open rate is up to 5%, 5000 people out of 100,000 will open and read your emails.
  • We set a date for bulk email marketing, and the reports are delivered three days later.

How to Get More ROI From Email Marketing

  • Make certain that you have high email marketing open rates; this is possible by
  • Having a catchy subject line. Make it unique and create curiosity and excitement to open Email sending times should be optimal, usually in the morning.
  • Have an unsubscribe button for people who want to opt-out so that you only send emails to the people who want them.
  • Have a clear email offer above the fold.
  • To achieve success with email marketing results, select the appropriate email marketing template and be creative.
  • Send emails with different subject lines to the non-openers at different times.
  • Ask a short question to people in the subject to increase the number of opportunities and chances of receiving a response.
  • It is an excellent way to ensure that your email lands in your inbox rather than in promotions or spam.
  • This improves open rates and your IP reputation, resulting in higher open rates.
  • Maintain consistency while not going overboard.

How Efficient is Email Marketing

Email marketing can be a very effective component of any company’s marketing strategy. You can engage your audience by crafting personalized messages that appeal to their interests by utilizing effective email marketing tools. And, with welkin marketing a marketing management company in Abu Dhabi this can be a very low-cost way of marketing your company. Let us take a look at what are the types of Email marketing databases.

When Should You Use Email Marketing

Email marketing can be used in a variety of ways, the most common of which are:

  • Create connections: Make connections by engaging in personalized activities.
  • Increase brand awareness: Keep your company and services at the forefront of your prospects’ minds until they are ready to engage.
  • Share relevant blog content or useful assets with your prospects via email to promote your content.
  • Create leads by enticing subscribers to provide their personal information in exchange for a valuable asset.
  • Promote your products: Promote your company’s products and services.
  • Nurture leads: Provide your customers with content that will help them achieve their goals.

Types Of Email Marketing Database

Email Database Promotion Target the right companies and people to quickly fill your sales pipeline. You need an updated flow of business leads and information to keep up with the constant rate of business change. As the best marketing management company in Abu Dhabi lets us show you two types of Email marketing database.

Quality Database

Authenticated, verified, and publisher-owned nurtured database accumulated over time. For example, an Email marketing management company in Abu Dhabi database subscriber is earned when a user fills out a form on a website or becomes a member of that site. This user is familiar with the publisher, such as Gulf News subscribers. Users recognize their emails and offer to open them, indicating that this is a high-quality email database. The two parties have mutual trust. Because there are over 15 different segmentation and filtered databases, the cost of email marketing on this database is typically on the higher side. The open rate is high.

Volume Database

These databases are compiled by third parties using aggregation methods. For example, the database is legitimately gathered through online websites, exhibitions, and other means. These databases have little affection for the email sender. This is a method of mass marketing that works to raise awareness and get more people to see your message. However, most open rates are less than 4 – 5%, which isn’t ideal for a direct response email marketing campaign. This type of mass email marketing is typically less expensive. Multiple bulk email marketing campaigns to the same list can produce better results.

Industry-Based Email Marketing Statistics

The rules of email marketing vary depending on your industry and who you’re marketing to. The email marketing trends for B2B, B2C, eCommerce, and real estate companies listed below can help you plan your email marketing strategy.

B2B Email Marketing Statistics

  • Email newsletters are the best way to nurture leads, according to 31% of B2B marketers.
  • In the past year, email has ranked third among owned-media platforms for distributing content to B2B audiences.
  • Among B2B marketers, email engagement ranks fourth in terms of insightful metrics, ahead of social media, search rankings, and lead quality.

B2C Email Marketing Statistics

  • E-commerce, consumer goods, and retail companies personalize emails based on previous purchases approximately 60% of the time.
  • 37 % of B2C marketers send marketing emails to their subscribers daily.

Ecommerce Email Marketing Statistics

  • 57.2 % of marketers say the email lists for the eCommerce brands they manage have 1,000 to 10,000 contacts.
  • According to 85.7 % of eCommerce marketers, the primary business goal of their email strategy is to increase brand awareness.
  • When it comes to email marketing, 72 % of eCommerce marketers experience low open rates.

Benefits of Email Marketing 

You can use email marketing to send targeted and personalized messages. This can assist you in developing meaningful relationships with your customers. As a leading marketing management company in Abu Dhabi, we understand the significance of developing a solid email marketing strategy.

Let’s go over some of the advantages of Email marketing. 

  •  Creating customized content.
  • Surveys and feedback are being collected.
  • Increased sales.
  • Communicating with your target audience
  • Increasing traffic to your website.
  • Sending out campaigns on time.
  • Leads have increased.
  • Reaching the appropriate people at the appropriate time.
  • Creating cost-effective marketing campaigns.
  • Giving your audience more value.
  • Having a place to promote oneself.
  • Take control of your media and contact lists.

Social media marketing 

We provide comprehensive social media management services to share your narrative and stories. We assist you in designing, creating, curating, and publishing content across the most relevant social media platforms.

Google AdWords

Our Effective data analytics and ROI-driven PPC campaigns can immediately increase your brand visibility and conversions.

Search Engine Marketing

We use keyword research and custom SEO strategies to direct a high volume of traffic to your website and assist you in achieving a high ranking in the major search engines, which leads to increased revenue.

Why Should You Choose Welkin marketing? 

Welkin Marketing is a leading marketing management company in Abu Dhabi with a comprehensive, integrated marketing firm and consultancy. Our top management team is made up of highly experienced and qualified marketing professionals with years of specialized marketing experience in various industries.

As a full-service marketing management company in Abu Dhabi, we are committed to providing services and solutions that attract more and more potential customers to your website and propel your sales to new heights. Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Creative and Content Marketing, Lead Generation, and Display Advertising are among the services and solutions we provide.


Welkin marketing is a digital marketing management company in Abu Dhabi that offers services ranging from creating your brand identity to digitally defining your ideas and focusing on getting your products and services to the ever-growing digital market, thereby increasing brand awareness, sales, and desire. Please contact us for more information.

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